Women want Natural and Organic Products
There are 93% of women who might be willing to try a new brand of skin care or make-up if it has USDA Organic Seal – according to the “Age of Naturals” from The Benchmarking Company’s report. The top two reasons are: natural/organic products are better for their skin, and they don’t want to have chemicals on their skin.Studies such as this are essential to manufacturers of beauty brands to understand why women buy a certain brand. These kinds of reports are complete data blueprints to present the viewpoint of customers in their shopping habits, trust factors, marketing preferences, and fears. As a manufacturer of skin care and make-up brands, you can base your skin care marketing initiatives and techniques on these test results to help you either in keeping your current buyers or gaining new ones. The demand for natural/organic products by consumers (especially women), may be the single important issue that will impact the history of our beauty industry.
Women have now been bombarded with a lot of headlines focusing on global warming, product recalls, paraben perils, off-label uses, and lead in lipsticks. Fear of ingredients is the main reason why consumers demand for natural beauty products. To alleviate this fear, some manufacturers include a free skin tester with their product packaging to prove that their ingredients are safe to use.
